The unique design cycle path leading to the picturesque tourist area of Poodří from the village of Jeseník nad Odrou to Vražné is the only one of its kind in Europe. The 4.8-kilometer route was created in collaboration with designer Radek Leskovjan, owner of the Czech iconic UAX T-shirts! brand, the mayor of Jeseník nad Odrou, Tomáš Machýček, and with the support of SFDI and the Moravian-Silesian Region. Throughout its length, the new cycle path is printed with the slogans of the original pictorial dictionary of the Moravian-Silesian dialect, authored by designer Radek Leskovjan.
Get on your bike and come for a ride around Jeseník. Stretch your body, enjoy the surrounding landscape and have fun with unusual expressions and apt images.
Tune in with us to the Moravian-Silesian wave!
The grand opening of the unique design cycle path took place on June 23, 2021. There were also members of the marketing department of the Moravian-Silesian Region, senior representatives of MSK destination management, journalists, photographers and television crews. The event was not missed by the general public and the residents of the village, fans of cycling and design and many children who did not forget to take their bikes with them to see the new cycling path immediately.
Symbolic cutting of the soul was taken on the bike (pictured from left) by designer Radek Leskovjan, Mayor of Vražné Gabriela Grzegorzová, Deputy Governor of the Moravian-Silesian Region Ján Krkoška and Mayor of Jeseník nad Odrou Tomáš Machýček.
Classic bicycles and electric bicycles were available for rent here, and a beer bicycle was added for connoisseurs. Guests could enjoy a rich banquet and received gifts in the form of UAX T-shirts as a souvenir! with the logo of the cycle path and its print, ie the motif of the cartoon dictionary of the Moravian-Silesian dialect.
Picture dictionary created by Radek Leskovjan for Moravian-Silesian Region 2 years ago. He was supplemented with passwords by people on social networks, where the unique project became a huge hit. Individual expressions are accompanied by explanatory images in a typical design brand UAX!. However, due to the cycling path, the designer had to modify the pictures so that the individual motifs could be carved into large aluminum stencils, where the dictionary was sprayed onto the asphalt.
As you drive through the beautiful local landscape, cyclists will learn what "slample" or "neighbors" are in a fun way. The complete dictionary is in 3 places on the cycling path, and the passwords themselves are printed along its entire length.
The new cycling path is a welcome connection between communities and offers a convenient and safe way to ride by bike, on skates or scooters. The cycling path was completed in April this year and underwent an official approval in May. The cost of the cycling path was 34 million CZK.
In the next phases of this project, the original urban furniture should be placed in the most interesting places of the cycling path, which will be visually connected to the print motif. There are also plans to connect other cycling paths not only with asphalt, but also with natural surfaces and terrain. You can already Ride up to 100 kilometers around the Jeseník bike.
"We are all in the original and a joke, which in my opinion is one of the best ways to promote tourism in the region. People try to have fun and our project gives them enough opportunities to do so. In addition, the smiling form explains expressions that visitors from other parts of the republic do not understand."
Radek Leskovjan created a brand with funny pictures and designed and founded the company UAX !, which has been a leading Czech manufacturer of branded clothing not only for leisure time since 1996. The domain of the brand is cotton T-shirts with the original print, you will also find sweatshirts, bags, accessories and other products with a selection of 391 original UAX! Prints. Great emphasis is placed on the quality of materials.
Radek Leskovjan creates personalized merchandise design, video animation, gifs and stickers for social networks tailored for companies and brands such as SMURFIT KAPPA, KENTICO, MEOPTA, HYUNDAI, JABLOTRON, OZO, HC OCELÁŘI, MMCITÉ, USSPA, EIZO and others . Samples of work can be found at www.radekleskovjan.com.
The same motif of the picture dictionary of the Moravian-Silesian dialect, which is printed on the cycle path, is also decorated with T-shirts, bags, mugs, pillows or towels by UAX!. It is located near the bike path, in Bernartice nad Odrou, so you can take a little detour and take a funny souvenir from a visit to the Moravian-Silesian region.
Do your legs hurt? You won't drive a meter anymore? So have a nice rest and buy UAX! products easily online.
I WANT A T-SHIRT WITH A DIALECT!
And much more! If you do not dare to give 100km on a classic bike, come and rent e-bikes. Our e-bike rental is located in Bernartice nad Odrou 131 in a design wooden building of the company UAX s.r.o. You can rent 4 e-bikes from us for a few hours, or even for the whole day. Book e-bikes in the reservation system, or +420 731 574 676 or email fish@uax.cz. We look forward to seeing you!
